Building your online marketing strategy
How come SEO doesn’t work without content marketing? Why do you need both? When you have only SEO: You get content that appears in search, but users don’t care about it. Do you want site users to be more than just…
Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s…
There’s no content marketing without content. It’s critical to the success of your online business. Content helps drive traffic to your site by making you recognizable to search engines, helps people connect with you, and most importantly, it drives sales….
To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online. 1. Analyze…
Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating…
While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers…
One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue…
The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that…
