Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27…
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List of articles on writing guest posts for SEO purposes.
Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you…
While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers…
Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of…
When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the…
While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for…
Whether you are a business guru, a blogger or just an ardent social media user, you will concur that these are interesting times. If SEO optimization is Her Majesty, Social Media marketing is the new Prime Minister of digital marketing….
One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue…