Posts about digital marketing and the means of improving it.
Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27…
While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers…
Google’s mission is to organize the world’s information and make it universally accessible and useful. They’ve had decades to refine their search algorithm and learn how to think like a user in order to offer the best possible user experience…
While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for…
One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue…
