Posts about digital marketing and the means of improving it.
Digital marketing welcomes change. Every new technology is an opportunity to deepen the relationship between marketers and customers, and our technologically advanced world offers countless such opportunities. Are they going to shape 2018 in a new way and completely eclipse last…
2017 is nearing its end. Soon I’ll have to throw away last year’s Christmas tree and buy a new one. That physical work can wait, however, as for now, we should use what little brainpower remains in our heads before…
To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online. 1. Analyze…
Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating…
In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content…
How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone…
Seven very compelling reasons. When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive…
Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a…
