Manage your company’s brand wisely
To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online. 1. Analyze…
Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating…
If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick. But you can’t assume your audience will…
When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the…
Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates. Broadcast media used to be the go-to place when it came to…
The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees. You can outsource the bulk of the work to freelancers. If you’re in the market…
Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link…
Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you. Your…
