A tough niche requires tough specialists. Manufacturing is a sphere of strict schedules, attention to details and in-depth audits. Matthew Fitzgibbons, CEO at LIBERTY Web Marketing, LLC gives some professional advice and shares his experience of working with WebCEO. 

Allen MacCannell: What is your global mission?

Matthew Fitzgibbons: My mission is to provide large agency results with small agency pricing to U.S. manufacturers and B2B companies in the US. My services include responsive websites, SEO, data analysis, copywriting, part photography, banner ads, audio and videography.

A: How long have you been in the SEO niche?

M: I founded my company in 1999 but have been doing SEO since roughly 2001.

A: When was the first time you started using WebCEO? Have you tried other SEO platforms?

M: In the early 2000s I had been using Web Position Gold for a long time. In approximately 2009 my work with this platform ended. I was forced into a position with my existing customers to hurry up and find something else. 

I tried different products. My primary concern at the time wasn’t having access to new capabilities. It was about decreasing the amount of time it would take for me to learn a new interface, because I was pretty confident that everything that I was doing was working very well for my customers. And I just didn’t want to spend a ridiculous amount of time with some interface that was going to be radically different from what I was accustomed to. 

And I discovered WebCEO.

A: How does WebCEO help you with your work?

M: WebCEO blew my mind with their incredible customer service. The company really helped me in terms of customer service which was super responsive. Skype calls and things like that – that was something I wasn’t accustomed to because every other company was decreasing the ability to get a hold of a human. 

WebCEO blew my mind with their incredible customer service.

The graphic user interface wasn’t necessarily different but after the first couple of months I got very comfortable in the things that I had been doing for so long. I had everything well-established and then I had an ability to go in and actually dig around and see what other features your software offered. 

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy. Even old YouTube videos about the tools are 90% still applicable. I’ve been really happy.

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy.

A: What do you find unique about WebCEO?

M: All-in-one tools arranged logically, but the biggest advantage is your excellent customer service with rapid responses and friendly assistants.

A: Having so much work, did you ever miss deadlines?

M: Never. In fact, I need more clients so I am eager to hear any suggestions about obtaining them.

A: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

M: Under-promise and over-deliver. Marketers are not trusted so it is essential to do what you say you’re going to. 

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

M: I have found that no plugins or tools by themselves are able to accomplish what an experienced SEO expert can do (with the right tools).

A: With so many clients, how do you keep an eye on their profiles?

M: I schedule a specific day or days in the month to focus exclusively on only one or two projects. 

A: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

M: Monthly ranking reports, etc. Individual reports like auditing reports, I sell to customers on an as-needed basis. I never sell anything to my customers that I don’t believe is necessary.

I never sell anything to my customers that I don’t believe is necessary.

A: Thank you for contributing your time to this interview!


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