Welcome to an exclusive interview with Daniel Kogan, CEO of 1Digital® Agency, a leading ecommerce agency renowned for delivering remarkable revenue trajectories for its clients.

With over a decade of experience in the SEO niche, Daniel shares his insights and experiences using WebCEO, an all-in-one SEO platform that has become integral to their business. Join us in exploring 1Digital® Agency’s SEO strategies, successes, and the tools that have propelled them to the forefront of the industry.

Welly Davis: Nice to meet you Daniel. Let’s start from the beginning. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

Daniel Kogan: Hi Welly. We started using WebCEO in 2017. We have utilized it for various SEO tasks such as keyword research, competitor analysis, rank tracking, and technical site audits. Our clients also use the tool to view their reports and track keyword rankings.

W: How does WebCEO help you with your work?

D: WebCEO streamlines our SEO processes by providing comprehensive insights and analytics. It helps us monitor our clients’ websites in real-time, track their performance, and develop effective SEO strategies.

W: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

D: Yes, we have tried other SEO platforms such as Moz and SEMrush. The decisive factor for choosing WebCEO was its user-friendly interface and the ability to offer our clients access to real-time analytics through the portal. Cost was also a big factor, and WebCEO was the most inline with our budget.

W: What is your favorite tool/feature in WebCEO? (What are your top 3 most used WebCEO tools?

D: Our top three most used tools in WebCEO are:

  1. Rank Tracking
  2. Technical Site Audit
  3. Competitor Analysis

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W: What features do you think should be added to WebCEO?

D: It would be beneficial to add more advanced reporting features and integration with other marketing tools like Google Ads and social media platforms. You have basic integration, but nothing of value that can help us use it as an all-in-one platform for our SEO/SEM needs.

W: Tell us about your most recent success.

D: Our most recent success involved helping a client achieve a 50% increase in organic traffic within six months by utilizing WebCEO’s comprehensive SEO tools and strategies.

W: How long have you been in the SEO niche and what challenges did your Digital Agency/SEO Agency face?

D: We have been in the SEO niche for over a decade. One of the main challenges we faced was keeping up with the constantly changing algorithms and ensuring our strategies were always up-to-date.

W: How exactly did WebCEO help your SEO team save time and costs?

D: WebCEO’s all-in-one platform allowed us to automate many SEO tasks, such as rank tracking and site audits, saving us significant time and reducing the need for multiple software subscriptions.

W: I bet you send SEO reports to your customers. Could you please tell us more about it?

D: Yes, we send monthly SEO reports to our clients. These reports include keyword rankings, traffic insights, and technical audit results, providing a comprehensive overview of their website’s performance.

W: Do you have any recommendations from your SEO team on how we could improve WebCEO to help manage your SEO workflow?

D: Adding more customizable reporting options and improving the integration with other digital marketing tools would be beneficial. Also some sort of Red Flag across the board warning that we’d be able to see on the main dashboard with recommendations.

Maybe some AI integration as far as Content recommendations like how much is too much, and alerts to tell you where you need to put more focus on a high level. Like surfer SEO has.

W: How long have you been working as an SEO agency?

D: 1Digital® Agency has been operating as an SEO agency for over 10 years. We started in 2012.

W: What is your global mission?

D: 1Digital® is a full service, comprehensive ecommerce agency that achieves incredible revenue trajectories for its clients at a significant savings over the other major agencies.

W: Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

D: We started with a few separate tools for different purposes but eventually transitioned to an all-in-one SEO platform like WebCEO for efficiency. We do still use SEMRush and wish we didn’t have too but it has features that WebCEO doesn’t.

W: What SEO tools are a must for you or for any SEO specialist?

D: Essential SEO tools include keyword research tools, rank tracking tools, technical audit tools, and competitor analysis tools.

W: Which SEO tasks eat up most of your team’s time?

D: Keyword research and technical site audits are the most time-consuming tasks for our team.

W: Having so much work, did you ever miss deadlines?

D: While we strive to meet all deadlines, there have been instances where we faced challenges due to unforeseen issues. However, with efficient project management and tools like WebCEO, we minimize such occurrences.

W: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

D: Implementing a robust project management system and utilizing SEO tools that offer automation and real-time insights can help avoid missed deadlines.

W: What was the most remarkable challenge that your SEO Agency faced?

D: One of the most remarkable challenges was recovering a client’s website from a severe Google penalty, which we successfully managed by conducting a thorough audit and implementing corrective measures. 

W: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

D: Consistently producing high-quality, relevant content, optimizing for long-tail keywords, and ensuring a technically sound website are key strategies for gaining high rankings and driving traffic.

W: Which WebCEO tool really helped your agency grow?

D: The Rank Tracking tool has been instrumental in helping our agency monitor and improve our clients’ search engine rankings, contributing to our growth.

W: With so many clients, how do you keep an eye on their profiles?

D: We use WebCEO’s real-time analytics and reporting features to monitor our clients’ profiles continuously and ensure timely updates and adjustments.

W: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

D: We recommend conducting SEO and technical audits at least once a month. We typically schedule our reports on a monthly basis to keep our clients informed of their website’s performance.

W: What do you find unique about WebCEO?

D: WebCEO’s user-friendly interface, comprehensive toolset, and client-access portal make it unique and highly valuable for our agency.

W: What is your agency like now compared to how it was when you started?

D: Our agency has grown significantly in size and expertise. We now offer a wider range of services and have a larger client base compared to when we first started.

W: Thank you for sharing your valuable experience and bits of advice!