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Whether you are a business guru, a blogger or just an ardent social media user, you will concur that these are interesting times. If SEO optimization is Her Majesty, Social Media marketing is the new Prime Minister of digital marketing….
Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how…
Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates. Broadcast media used to be the go-to place when it came to…
The first thing every marketer learns is to listen to his audience. Remember Google Glass? On January 15, 2015, Google announced that it would stop producing the Google Glass. What had happened? A genius team worked on the great idea,…
What is the bottom line of the deal between Google and Twitter that switches the firehose back on? You must know by now that Google will shortly return more real-time social media content to its search results because of a…
Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After…
Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading –…
Boasting one thousand friends on Facebook doesn’t mean you’re cut out to create a major social media (SM) marketing campaign. If you want to dominate in the SM landscape, you need to learn from the greats, take risks, and avoid…
