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Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of…
RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are…
If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick. But you can’t assume your audience will…
So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part…
Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you…
While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers…
Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful…
One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue…
