Answer The Public 

LSIGraph 

LSI (latent semantic indexing) keywords are keywords related semantically to a main keyword. Such keywords help search engines understand your content better. LSIGraph offers you a number of keywords for your niche & topic so it’s up to you to produce contextually unique content. With a subscription you get an unlimited number of LSI keywords with important metrics such as precise search volume data and latent semantic value; you will be able to discover top performing content, serve your clients with White Label CSV & PDF reports and monitor your profitable keywords with the Project Manager Library. LSIGraph’s Basic plan will cost you $24/mo and the Premium plan is $27/mo.

Google Search Console 

AdWords Keyword tool or Google Keyword Planner Tool 

WebCEO’s Keyword Suggestions tool

Google Search Console

BrightLocal

WebCEO’s On-Page SEO tool & Technical Audit tool

Majestic

Ahrefs

Linkody

With a wide variety of subscription plans starting from $14.90/month, you will find the most suitable subscription for your needs.

Summary: This SEO software analyzes your backlinks as well as your competitors’ while also keeping an eye on the backlinks you are losing. Its detailed reports help you sculpt a link profile full of high-quality backlinks.

Official website: https://www.linkody.com

This is a useful tool designed for link building and analysis. There are a few great features like link prospecting and outreach. Their most popular feature is Link Detox which scans all your backlinks and shows the ones which are at risk of a Google penalty (or already are under penalty). This tool makes identifying unnatural links easier, and a chart shows your backlink situation in percentages. In a quick glance you can analyze your backlinks and decide what to do next.

Summary: These online SEO tools are just what you need when you are running short on time and need a quick backlink profile analysis. They also offer other important SEO tools and detailed reports.

Official website: https://www.linkresearchtools.com/

This is another big shot in backlink research. It does way more than keep track of your link profile; it aims to maximize the effectiveness of backlinks in your SEO campaign. Its Toxic Pages tool finds potentially dangerous backlinks, and the Competitor Backlink Spy looks at the specific backlinks of your competitors and sorts them by which ones link to more than one of your competitors or which links have the highest domain or URL authority and/or citations.

Summary: With WebCEO’s Backlink Checker tool you can easily and quickly check if your backlinks are powerful, relevant and natural. You can find toxic links and disavow them – which is really important for SEO! You can also see the backlinks your competitors share with each other but you don’t have yet! This is a huge help and it’s cool they built this while using Majestic’s database.

Official website: https://www.webceo.com/

Rank tracking tools

Google is completely local now, and obviously you will want to track your rankings across all the locations your customers are expected to be searching from. Rank tracking tools will always cost you some money.

This tool offers Rank Tracking, Analysis & Research and Reporting. This is a good tool to get up-to-date and easy-to-analyze SEO rankings for your website. Pro Rank Tracker supports most popular search engines, including organic desktop and mobile results, and other search elements. All the data you get can be analyzed so you see the progress. This tool also offers reporting options, so you are able to generate reports (white-labeling options are included) and send them to your clients and colleagues. Monitoring of 500 keywords will cost you $49/mo.

Summary: The tool is really good for rank tracking. You have to keep in mind that if you track the same keyword for a different location, on desktop and mobile search, it will cost you as 4 different terms.

Official website: https://proranktracker.com/

The tool allows you to track your global and local (by country) keyword rankings. Unfortunately, you can only rank by Google USA or Google – Your Country or Bing USA or Bing – Your Country so rankings data won’t be super accurate. You will be able to sort your keyword lists by search volume and rank; you will also be able to track changes in your rankings over time. This is standard for the industry. As for the pricing, tracking 50 keywords will cost you $59/mo.

Summary: Users enjoy WooRank’s simplicity and user-friendliness. I wish they had more accurate location data and the crawler was faster!

Official website: https://www.woorank.com/

It shows your SEO performance on one big dashboard. This tool takes data from Google Analytics, combines it with your rankings and allows you to solve issues. So you are able to easily and quickly find keywords which are already popular and converting.

Summary: At first, their interface is like a challenge. You have to look attentively to find powerful features. Luckily, their support is always ready to assist.

Official website: https://www.seomonitor.com/

This is a hybrid of a keyword research tool and a rank tracking tool. Its functionality has a lot in common with SEMrush, Authority Labs etc. Users enjoy getting what they need from the tool with no bells and whistles; such as advanced Featured Snippets ranking data.

Summary: Tracking your performance is easy once you get used to the interface of the tool. The reports take time to be generated so it is better to schedule them.

Official website: https://www.advancedwebranking.com/

This tool offers detailed reports on your keyword rankings, including vertical rankings like Places, Images, Featured Snippets, Knowledge Panels, etc. They show rankings by keyword, by website page and by location. Your competitors will be ranked too, if you configure this in settings. Moreover, WebCEO’s Rank Tracking tool shows your ranking down to the city or zip-code, as well as device used and browser language, so you can be sure that data is really accurate to what narrow target markets will actually see when they search. All this is available in the free trial. 

Summary: Global and local ranking data, all types of search results, including Featured Snippets, better known as Position Zero. They always have accurate localized data in professional-looking reports. That’s exactly what I need from a rank tracking tool.

Official website: https://www.webceo.com/

ALL-IN-ONE SEO PLATFORMS

All-in-one SEO platforms can be more practical to use: there will be no need to switch between different tabs in your browser and always do separate reports. With a platform, you will feel free to focus on your goals while the software takes care of most of the monotonous tasks. So, which of the best SEO tools do you have in mind now?

• At the very beginning, this platform was a great competitor metrics tool. But after a few years of work, they turned into a typical online SEO software: a rank tracker, an SEO auditor, a backlink checker etc. Using this platform will cost you $99/mo per user. That said, every additional user will cost you $70/mo. SEMrush has its own backlink tool, which is not the best, but they have integration with Majestic if you pay extra.

Summary: Some tools may be confusing at first. You can give this platform a try with the free trial period and understand if you like it or not.

Official website: https://www.semrush.com/

• At first, Ahrefs’ specialization was with backlink checking. They had one of the biggest backlink databases in the niche – over 16 trillion known backlinks. Then they decided to develop more marketing SEO tools and offer a full SEO & marketing platform. Ahrefs is known for comparing websites, backlinks, PPC, organic keywords and shifts in rankings; it’s also good for page evaluating and exploring keywords. However, users have also been calling Ahrefs pricey and difficult to navigate and use. 

Summary: This platform is mostly known for its backlink opportunities. They are doing really good in the niche, but the data in the non-backlink related tools is not always accurate.

Official website: https://ahrefs.com/

Moz

• Moz has its own tool for backlinks and every SEO professional knows about its metrics: Domain Authority and Page Authority. With these metrics you are able to evaluate your website’s link profile. They offer a keyword tool, a link explorer, a rank tracker, an on-page grader, a web explorer and other online SEO tools. However they don’t have any tools for social media marketing. Their Keyword Research tool won’t give you precise info on local keyword demand per month – only ranges, so you’ll have to guess what keyword will be more useful among many.

Summary: Moz is quite popular, but their Rank Tracker doesn’t have instant rank checking so you will just need to wait in a line. Sometimes there is just no time for that.

Official website: https://moz.com/

WebCEO

• Having been the choice for digital agencies and optimization nerds since the turn of the century, the WebCEO platform comes with advanced tools for everything SEO: keyword research, backlink research, technical and code audits, rank tracking, social media citation monitoring, sitemap creation, manual submissions, internal link auditing and landing page optimization tools, all combined with competitor monitoring and research. Unlike SEMrush and other platforms that draw data from Majestic, the WebCEO Majestic backlink data doesn’t cost extra with fixed price plans and is only 40 cents per 1000 backlinks found when using the WebCEO Agency Unlimited Plan.

WebCEO is best known for its white label SEO implementations where partners operate their own tools on their own domains or subdomains. You can also place a lead generation button on your website to give your site visitors free site audits.

WebCEO fixed plans have no extra costs while the WebCEO Agency Unlimited Plan is very clear about its variable costs including $2 per active project per month + $4 per 1000 rank queries + 40 cents per 1000 backlinks found + 49 cents for processing more than 5 free site audits per day for your site visitors via a lead generation button. And that’s it. No hidden costs exist.

Official website: https://www.webceo.com/

In conclusion, to choose from all these best SEO tools, you should first decide which SEO tools and features you really need. Sometimes you can benefit even from Google SEO tools, but in most cases you will need a full SEO tools list. So, just calculate your monthly budget, remembering there may be limitations and hidden costs for different tools. This may help you pick the best SEO software.