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17 Mistakes SEO Copywriters Still Make (And Tips for Avoiding Them)
by  | February 27, 2025

Believe it or not, some SEO copywriters still write copy like it’s 2009! Big mistake! You’ve got to adapt your copywriting style to meet all the changes happening in the SEO realm. That sounds uncomfortable. However, if you’re serious about…

How to Craft Effective SEO Reports That Turn Clients Into Regulars
by  | February 17, 2025

With SEO, you always want to know about your current situation. That’s why you check up on your website’s performance every month and summarize all the important metrics in an SEO report, which you send to your client. But SEO…

Mobile SEO in 12 Steps: Get Optimized for 2025
by  | February 4, 2025

Fun statistics for you: in January 2025, mobile devices brought 64% of worldwide Internet traffic. It’s quite a compelling argument for why we need mobile SEO – even with laptops and PCs still around. Pretty much everyone has a phone…

Google vs. SEO Rank Checkers: Search Has Changed
by  | January 30, 2025

SEO is constantly evolving – for the sake of making a better Internet for all its users. Its path of evolution can get really bumpy at times. That is because Google constantly updates its search algorithm and raises the bar,…

Social Media Optimization: How to Nail It with SEO Copywriting
by  | January 23, 2025

The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve…

SEO for Freelancers: How to Automate Your Work
by  | January 15, 2025

SEO freelancers come in two types. Some are relatively (maybe even completely) new at SEO, and they plan to learn as they work. Others have already been employed in this field, so they pack enough experience and knowledge to fill…

SEO Content Planning: How to Get Better at Making Content
by  | January 9, 2025

It’s 2025! How are your New Year’s resolutions doing? On my part, I intent to pit my gourmet and sporty sides against each other. Whichever gives up, I know I’ll be the winner (though my dignity might not be). There…